Category-specific criteria
Research criteria are shaped around the operating questions that matter in each technology category.
Methodology & disclosures
Transparent research for more confident technology decisions.
iGaming Guru uses category-specific research frameworks to help buyers discover, compare and shortlist technology providers. We distinguish editorial visibility, provider information and commercial placements clearly.
01Our approach
How iGaming Guru conducts its research.
Qualitative signals
Provider information is presented through clear qualitative signals, not a universal numerical ranking.
Transparent disclosures
Editorial status, provider information and commercial placements are communicated clearly and separately.
02The customer research journey
A clear path from discovery to next step.
Discover
Start with the technology category and operating need that matter most.
Explore
Review category research, provider information and buyer considerations.
Compare
Use the same qualitative signals to compare relevant providers in context.
Shortlist
Build a context-led shortlist around your own requirements.
Request information
Move forward with the questions and provider context that support your next step.
03Provider profile framework
How to interpret a provider profile.
Provider profiles bring together three distinct signals: status, qualitative evaluation and cost positioning. Together, they help customers understand the research context without presenting a universal numerical ranking.
Status
Status explains the provider’s editorial and verification context.
VERIFIED
Information has been reviewed against available provider-supplied or public sources.
NOT VERIFIED
Information has not yet been reviewed or confirmed through the verification process.
FEATURED
A provider given additional editorial prominence by iGaming Guru.
SHORTLISTED
iGaming Guru’s top-tier selection within the relevant technology category.
Evaluation
Advanced, Standard, Limited and Not Available are qualitative research signals. They help customers interpret how a provider aligns with the relevant category criteria; they are not internal numerical scores.
Advanced
A strong qualitative signal against the relevant category criterion.
Standard
A solid, established signal against the relevant category criterion.
Limited
A more constrained signal against the relevant category criterion.
Not Available
The capability is not available within the assessed provider context.
Cost positioning
Cost Positioning provides practical commercial context and remains separate from the qualitative technology evaluation.
Entry
Typically suited to buyers seeking a lower-complexity commercial starting point.
Growth
Typically suited to growing teams balancing capability and commercial commitment.
Enterprise
Typically suited to larger or more complex operating requirements.
04Shortlist methodology
How iGaming Guru shortlists work.
Shortlists are category-specific editorial selections based on the relevant published category criteria and research. They represent iGaming Guru’s top-tier selection within the relevant category, not a universal numerical ranking.
Category-specific selection
Each shortlist is shaped by the criteria and research relevant to that technology category.
Not a numerical ranking
Shortlists support research and comparison; they do not assign a universal best provider.
Status is distinct
Shortlisted status is distinct from Featured and Sponsored status, which are communicated separately.
05Editorial independence
Sponsored Position is separate from editorial status.
A Sponsored Position is a paid commercial placement. It is labelled clearly and does not change a provider’s Verified, Not Verified, Featured or Shortlisted status. Commercial participation does not determine editorial evaluation.
06Need help?
Talk through your research path.
Contact iGaming Guru for help navigating technology categories, provider information and comparison research.